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markdown

noun [C]
 
 
/ˈmɑːk.daʊn/ US  /ˈmɑːrk-/

Definition

a reduction in the price of something: We're offering a ten percent markdown on selected items.Value and price decreases
(Definition of markdown noun from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
Focus on the pronunciation of markdown