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English definition of “market research”

market research

noun [U]    
the collection and examination of information about things that people buy or might buy and their feelings about things that they have bought : Market research shows that demand for small cars will continue to grow .Advertising, marketing and merchandisingRetailing market researcher     noun [C] someone whose job is doing market research Advertising, marketing and merchandisingRetailing
(Definition of market research noun from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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