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market research

noun [U]
 
 

Definition

the collection and examination of information about things that people buy or might buy and their feelings about things that they have bought: Market research shows that demand for small cars will continue to grow.Advertising, marketing and merchandisingRetailing market researcher
 
 
noun [C]
someone whose job is doing market researchAdvertising, marketing and merchandisingRetailing
(Definition of market research noun from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

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