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English definition of “merchandising”


noun [U] uk   /ˈmɜː.tʃən.daɪ.zɪŋ/ us    /ˈmɝː-/
products connected with a popular film, singer, event, etc., or the selling of these productsAdvertising, marketing and merchandisingRetailing the activity of making people aware of your products and increasing sales through advertising, special events, etc.
(Definition of merchandising from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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