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English definition of “merchandising”

merchandising

noun [U]     /ˈmɜː.tʃən.daɪ.zɪŋ/ US  /ˈmɝː-/
products connected with a popular film, singer, event, etc., or the selling of these productsAdvertising, marketing and merchandisingRetailing the activity of making people aware of your products and increasing sales through advertising, special events, etc.
(Definition of merchandising noun from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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