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English definition of “on-message”

on-message

adverb [after verb], adjective uk   /ˌɒnˈmes.ɪdʒ/ us    /ˌɑːn-/ UK
A politician who is on-message says things in public that support the official ideas of their political party: The candidate is clearly on-message with the Tory party leader.
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(Definition of on-message from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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