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English definition of “on the back of sth”

on the back of sth

soon after an earlier success , and as a result of it: The advertising agency secured the contract on the back of its previous successful campaigns .Being based on or depending on something Grammar:BackBack is an adverb, noun, adjective or verb.Grammar:Back as an adverb[taking a photograph]Grammar:Back as a nounGrammar:Back as an adjectiveGrammar:Back as a verb[talking about a pet dog]
(Definition of on the back of sth from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

Translations of “on the back of sth”

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