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orientate

verb [T usually + adv/prep] (AIM)
 
/ˈɔː.ri.ən.teɪt/ US  /ˈɔːr.i-/ UK (US orient)

Definition

to aim something at someone or something, or make something suitable for a particular group of people: It is essential that the public sector orientates itself more towards the consumer.Planning, expecting and arrangingPlotting and trapping
(Definition of orientate verb (AIM) from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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