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persona

noun [C]
 
 
/pəˈsəʊ.nə/ US  /pɚˈsoʊ-/ (plural personae or personas)

Definition

the particular type of character that a person seems to have and that is often different from their real or private character: He had a shy, retiring side to his personality that was completely at odds with his public persona.Mind and personalityScience of psychology and psychoanalysisSeeming and purporting to beFaking and pretending
(Definition of persona noun from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

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