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English definition of “personalize”

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personalize

verb [T] uk ( UK usually personalise)   /ˈpɜː.sən.əl.aɪz/ us    /ˈpɝː-/
If you personalize an object, you change it or add to it so that it is obvious that it belongs to or comes from you: The computer allows you to personalize standard letters by adding a greeting to each one. She had done little to personalize her room, except hang a few posters on the walls. to make something suitable for the needs of a particular person: She hired a trainer to create a personalized exercise schedule to get her into shape. If you personalize a subject, you make people feel more emotionally involved in it by giving examples about real people: By telling people about her accident, she personalizes the numbing figure of road accidents that happen every year. disapproving If you personalize an argument or discussion, you start to criticize someone's bad qualities instead of discussing the facts.
(Definition of personalize from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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