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persuasion noun ( CHANGING IDEAS )

Click to hear the UK pronunciation of this wordClick to hear the US pronunciation of this word/pəˈsweɪ.ʒən//pɚ-/ n

Definition

[U] the action of persuading someone or of being persuaded
It took a lot of persuasion to convince the committee of the advantages of the new scheme.
She will help you - she just needs a bit of gentle persuasion.
The occasion will be a test of the senator's powers of persuasion (= his ability to persuade people).

(Definition of persuasion noun (CHANGING IDEAS) from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

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