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English definition of “promo”


noun [C] uk   /ˈprəʊ.məʊ/ us    /ˈproʊ.moʊ/ (plural promos)
informal a short film made to advertise a product, especially a pop songAdvertising, marketing and merchandisingRetailing US an advertisement, broadcast announcement, or discussion with a writer, film producer, actor, etc., designed to give attention to a book or film in order to increase salesAdvertising, marketing and merchandisingRetailing
(Definition of promo from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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