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English definition of “promote”

promote

verb [T] (ENCOURAGE)    /prəˈməʊt/ US  /-ˈmoʊt/
B2 to encourage people to like, buy, use, do, or support something: Advertising companies are always having to think up new ways to promote products. The Institute is intended to promote an understanding of the politics and culture of the Arab world. Greenpeace works to promote awareness of the dangers that threaten our planet today. It has long been known that regular exercise promotes all-round good health.Advertising, marketing and merchandisingRetailingEncouraging and urging onInspiration and inspiring
(Definition of promote verb (ENCOURAGE) from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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