publicity

noun [U]

/pʌbˈlɪs.ɪ.ti/

/-ə.t̬i/

Definition

1. Definition

2. Practise

B2 the activity of making certain that someone or something attracts a lot of interest or attention from many people, or the attention received as a result of this activity: He attracted a lot of adverse/bad publicity with his speech about unmarried mothers. Her first novel was published last year in a blaze of (= with a lot of) publicity. We have planned an exciting publicity campaign with our advertisers. The publicity generated by the court case has given a welcome boost to our sales. The normally publicity-shy director will be making several public appearances for the launch of the movie. The enormous publicity surrounding the case will make it very difficult to hold a fair trial. The pop group's arrival by hot-air balloon was just a publicity stunt (= an unusual way of attracting the public's attention).Advertising, marketing and merchandisingRetailing

(Definition of publicity noun from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)