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English definition of “push”

push

noun [C] (ATTEMPT)    /pʊʃ/
a determined attempt to get an advantage over other companies in business : The company plans to make a big push into the European market next spring . [+ to infinitive] The hotel is making a major push to attract customers .Effort and expending energyTrying and making an effort
(Definition of push noun (ATTEMPT) from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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