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rationalize

verb [I or T] (CHANGE) (UK usually rationalise)
 
 
/ˈræʃ.ən.əl.aɪz/

Definition

to make a company, way of working, etc. more effective, usually by combining or stopping particular activities, or (of a company, way of working, etc.) to become more effective in this way: We rationalized the production system so that one operator could control all three machines. The recession is forcing the company to rationalize.Managing and organizingMaking things betterBecoming better rationalization (UK usually rationalisation)
 
 
/ˌræʃ.ən.əl.aɪˈzeɪ.ʃən/ US  /-əˈ-/ noun [C or U]
(Definition of rationalize verb (CHANGE) from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

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