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English definition of “rhetoric”

rhetoric

noun [U]     /ˈret.ər.ɪk/ US  /ˈret̬.ɚ-/
speech or writing intended to be effective and influence people: How far the president will be able to translate his campaign rhetoric into action remains to be seen. I was swayed by her rhetoric into donating all my savings to the charity.Linguistic terms and linguistic style specialized language the study of the ways of using language effectivelyLinguistic terms and linguistic style disapproving clever language that sounds good but is not sincere or has no real meaning: In reply to the question, he just produced a lot of empty (= meaningless) rhetoric.Linguistic terms and linguistic style
(Definition of rhetoric noun from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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