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English definition of “sell-by date”

sell-by date

noun [C]     /ˈsel.baɪˌdeɪt/ UK (US pull date)
a date printed on a product such as food after which it should not be sold Edible and inedibleParts of shops, shop fittings and retail activitiesDecaying and staying fresh
(Definition of sell-by date noun from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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