sell verb (PERSUADE) - definition in British English Dictionary & Thesaurus

/sel/ v (sold, sold)

Definition

[T] to persuade someone that an idea or plan is a good one and likely to be successful

My boss is very old-fashioned and I'm having a lot of trouble selling the idea of working at home occasionally.

[+ two objects] The chance of greater access to European markets would help sell the President the scheme/sell the scheme to the President.

She's really sold on the idea of buying a new car.

(Definition of sell verb (PERSUADE) from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

Synonyms and related words:

worried or nervous about something that is going to happen

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