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English definition of “sell”

sell

verb [T] (PERSUADE)    /sel/ (sold, sold)
C2 to persuade someone that an idea or plan is a good one and likely to be successful: My boss is very old-fashioned and I'm having a lot of trouble selling the idea of working at home occasionally. [+ two objects] The chance of greater access to European markets would help sell the president the scheme/sell the scheme to the president. She's really sold on the idea of buying a new car.Urging and persuadingCausing somebody to act
(Definition of sell verb (PERSUADE) from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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