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English definition of “stickiness”

stickiness

noun [U] uk   /ˈstɪk.i.nəs/ us  

stickiness noun [U] (SUBSTANCE)

the quality of being sticky (= staying attached to any surface that is touched)

stickiness noun [U] (BUSINESS)

qualities that encourage people to spend a long time in a shop, on a website, etc.: The company is using multimedia to increase the stickiness of visits to its Oxford Street store.
(Definition of stickiness from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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