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English definition of “stickiness”


noun [U] (BUSINESS)    /ˈstɪk.i.nəs/
qualities that encourage people to spend a long time in a shop , on a website , etc.: The company is using multimedia to increase the stickiness of visits to its Oxford Street store .Buying and selling in general
(Definition of stickiness noun (BUSINESS) from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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