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stunt

noun [C] (GET ATTENTION)
 
 
/stʌnt/ mainly disapproving

Definition

something that is done to get attention for the person or people responsible for it: an advertising stunt Their marriage was just a cheap publicity stunt.Advertising, marketing and merchandisingRetailing
(Definition of stunt noun (GET ATTENTION) from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

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