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English definition of “subliminal”

subliminal

adjective uk   /ˌsʌbˈlɪm.ɪ.nəl/ us  
not recognized or understood by the conscious mind, but still having an influence on it: The prime minister was interviewed in front of a factory to give the subliminal message that he was a man of the people. describes advertising that uses indirect ways of influencing people to be attracted to a product, such as using a picture of a farm to advertise food to suggest that it is fresh
(Definition of subliminal from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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