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swoosh

noun [C] (SHAPE)
 
 
/swuːʃ/ informal

Definition

a curved shape that is used as a symbol representing the name of a company or product. The word was originally used for the symbol of the Nike company.Bends, loops and curvesPatterns and shapes
(Definition of swoosh noun (SHAPE) from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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