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English definition of “trade on sth”

trade on sth

phrasal verb with trade     /treɪd/ verb
to use something, especially a characteristic, for your own advantage and usually in an unfair way: People are always trading on his generosity. This kind of advertising trades on people's fears. He trades on his good looks.Using and misusing
(Definition of trade on sth from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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