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English definition of “trade on sth”

trade on sth

verb uk phrasal verb with trade   /treɪd/ us  
to use something, especially a characteristic, for your own advantage and usually in an unfair way: People are always trading on his generosity. This kind of advertising trades on people's fears. He trades on his good looks.Using and misusing
(Definition of trade on sth from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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