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English definition of “undersell”

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undersell

verb [T] uk   /ˌʌn.dəˈsel/ us    /-dɚ-/ (undersold, undersold)

undersell verb [T] (SELL CHEAPLY)

to sell goods at a price lower than a competitor: A big supermarket can usually undersell a small local store.

undersell verb [T] (BE MODEST)

to not give something or someone, especially yourself, the praise that is deserved: Don't undersell yourself - you've got a lot to offer a company.
(Definition of undersell from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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