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undersell

verb [T] (BE MODEST)
 
 
/ˌʌn.dəˈsel/ US  /-dɚ-/ (undersold, undersold)

Definition

to not give something or someone, especially yourself, the praise they deserve: Don't undersell yourself - you've got a lot to offer a company.Exaggerating and playing downPraising and applauding
(Definition of undersell verb (BE MODEST) from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

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