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English definition of “upmarket”

upmarket

adjective, adverb uk   /ˌʌpˈmɑː.kɪt/ us    /ˈʌp.mɑːr-/ mainly UK (US usually upscale)
describes goods and products that are of very high quality and intended to be bought by people who are quite rich: an upmarket brand name Many garment exporters want to move upmarket.
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(Definition of upmarket from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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