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English definition of “USP”

USP

noun [C]     /ˌjuː.esˈpiː/
abbreviation for unique selling proposition : a feature of a product that makes it different from and better than other similar products and that can be emphasized in advertisements for the product Advertising, marketing and merchandisingRetailing
(Definition of USP noun from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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