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English definition of “USP”

USP

noun [C] uk   /ˌjuː.esˈpiː/ us  
abbreviation for unique selling proposition: a feature of a product that makes it different from and better than other similar products and that can be emphasized in advertisements for the productAdvertising, marketing and merchandisingRetailing
(Definition of USP from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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