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English definition of “word association”

word association

noun [U]    
a method sometimes used in psychoanalysis in which the person being treated says the first word they think of when a particular word is said, which may help to discover how parts of the mind workScience of psychology and psychoanalysisMind and personality
(Definition of word association noun from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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