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English definition of “acquisition cost”

acquisition cost

noun [C]    
ACCOUNTING the final price of an asset including legal costs , transport , and discounts (= money taken off the price ), but not including taxes : The purchaser will be able to deduct before tax the acquisition cost of trading stock and work in progress .
MARKETING all the costs connected with getting a new customer for a business : customer/subscriber acquisition costs The company's marketing and customer acquisition costs were high.
(Definition of acquisition cost noun from the Cambridge Business English Dictionary © Cambridge University Press)
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