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English definition of “acquisition cost”

acquisition cost

noun [C]
 
 
ACCOUNTING the final price of an asset including legal costs, transport, and discounts (= money taken off the price), but not including taxes: The purchaser will be able to deduct before tax the acquisition cost of trading stock and work in progress.
MARKETING all the costs connected with getting a new customer for a business: customer/subscriber acquisition costs The company's marketing and customer acquisition costs were high.
(Definition of acquisition cost from the Cambridge Business English Dictionary © Cambridge University Press)
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