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English definition of “adoption”

adoption

noun [U]
 
 
/əˈdɒpʃən/
the process of starting to use a new method, system, law, etc.: The adoption of tougher credit standards by mortgage lenders is making it hard for borrowers to qualify for new loans.
MARKETING the process of starting to use a new product or service: Mass adoption of broadband and social networking have made finding customers easier. Misunderstanding of how these health plans work is preventing widespread adoption. There has been a huge adoption rate for self-service check-in in the airline industry. internet/e-commerce/technology adoption
(Definition of adoption from the Cambridge Business English Dictionary © Cambridge University Press)
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