adoption

/əˈdɒpʃən/ noun [U]

Definition

› the process of starting to use a new method, system, law, etc.: The adoption of tougher credit standards by mortgage lenders is making it hard for borrowers to qualify for new loans.

› MARKETING the process of starting to use a new product or service: Mass adoption of broadband and social networking have made finding customers easier. Misunderstanding of how these health plans work is preventing widespread adoption. There has been a huge adoption rate for self-service check-in in the airline industry. internet/e-commerce/technology adoption

(Definition of adoption noun from the Cambridge Business English Dictionary © Cambridge University Press)