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English definition of “advertising”

advertising

noun [U]
 
 
/ˈædvətaɪzɪŋ/ MARKETING
the activity of making products or services known about and persuading people to buy them: TV/online/radio advertising Understand how effective online advertising is and how different users react to different kinds of adverts.cigarette/tobacco/alcohol, etc. advertising They want to ban tobacco advertising on billboards. Around half of its $2.6m revenues last year came from advertising. The company has also halved its advertising budget, the simplest and easiest cost to cut. advertising costs/revenue an advertising strategy
the industry involved with making products or services known about and persuading people to buy them: She works in advertising.the advertising business/industry/sector Marketing on social networking sites is a fast-growing part of the online advertising business. an advertising executive/manager an advertising company/group
(Definition of advertising from the Cambridge Business English Dictionary © Cambridge University Press)
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