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English definition of “advertising mix”

advertising mix

noun [S]
 
 
MARKETING
the combination of methods that a company or organization uses to advertise its products or services, for example, on television or radio, in newspapers, or on the internet: When starting an online company, it is crucial to decide on the advertising mix that you are going to use.
(Definition of advertising mix from the Cambridge Business English Dictionary © Cambridge University Press)
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