aggressive

/əˈgresɪv/ adjective

Definition

› done in a very forceful and competitive way in order to gain an advantage: aggressive marketing/expansion/recruiting Through aggressive marketing in Europe and Asia, the company pulled in an extra $4.5 billion and doubled its share prices.aggressive campaigns/strategies/tactics Britain’s second largest water company is planning an aggressive campaign to win industrial and business customers from rivals.

› forceful, competitive, and determined to win or get what you want: Many banks have become more aggressive in making loans to boost revenue growth. The company has been losing market share for five years, primarily to aggressive competitors that have undercut the company on price.

› FINANCE used to describe investments that involve some risk or investors that take risks in order to gain the best results: aggressive funds/investments/trades He moved his money into more aggressive investments, including hedge funds and publicly traded stocks. aggressive buyers/sellers

aggressively /əˈgresɪvli/ adverb

(Definition of aggressive adjective from the Cambridge Business English Dictionary © Cambridge University Press)

Focus on the pronunciation of aggressive