Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “aggressive”


done in a very forceful and competitive way in order to gain an advantage: aggressive marketing/expansion/recruiting Through aggressive marketing in Europe and Asia, the company pulled in an extra $4.5 billion and doubled its share prices.aggressive campaigns/strategies/tactics Britain’s second largest water company is planning an aggressive campaign to win industrial and business customers from rivals.
forceful, competitive, and determined to win or get what you want: Many banks have become more aggressive in making loans to boost revenue growth. The company has been losing market share for five years, primarily to aggressive competitors that have undercut the company on price.
FINANCE used to describe investments that involve some risk or investors that take risks in order to gain the best results: aggressive funds/investments/trades He moved his money into more aggressive investments, including hedge funds and publicly traded stocks. aggressive buyers/sellers
aggressively /əˈɡresɪvli/ adverb
(Definition of aggressive from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of aggressive?
Add Cambridge dictionaries to your browser to your website

More Business English definitions for “aggressive”

Definitions of “aggressive” in other dictionaries

Word of the Day

give the green light to sth

to give permission for someone to do something or for something to happen

Word of the Day

Highly delighted, bitterly disappointed, ridiculously cheap: adverbs for emphasis.

by Liz Walter,
October 22, 2014
We often make adjectives stronger by putting an adverb in front of them. The most common ones are very and, for a stronger meaning, extremely: He was very pleased. The ship is extremely large. However, we don’t use very or extremely for adjectives that already have a strong meaning, for example fantastic,

Read More 

life tracking noun

October 20, 2014
the use of one or more devices or apps to monitor health, exercise, how time is spent, etc.

Read More