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English definition of “Ansoff matrix”

Ansoff matrix

noun [C]
 
 
(plural Ansoff matrices or Ansoff matrixes) (also growth vector matrix, product market expansion grid)
MARKETING a way of examining a company’s existing products and markets, showing products it could start to make and markets it could enter: The Ansoff matrix presents the product and market choices available to an organisation.
(Definition of Ansoff matrix from the Cambridge Business English Dictionary © Cambridge University Press)
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