Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “Ansoff matrix”

Ansoff matrix

noun [C]
 
 
( plural Ansoff matrices or Ansoff matrixes) ( also growth vector matrix, product market expansion grid)
MARKETING a way of examining a company’s existing products and markets, showing products it could start to make and markets it could enter: The Ansoff matrix presents the product and market choices available to an organisation.
(Definition of Ansoff matrix from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of Ansoff matrix?
Add Cambridge dictionaries to your browser to your website

Word of the Day

lamb

a young sheep, or the flesh of a young sheep eaten as meat

Word of the Day

The way we move (Verbs for walking and running)

by Kate Woodford,
March 25, 2015
​​​ This week we’re looking at interesting ways to describe the way that people move. Most of the verbs that we’ll be considering describe how fast or slow people move. Others describe the attitude or state of mind of the person walking or running. Some describe both. Starting with verbs for walking slowly,

Read More 

stackin’ p

March 30, 2015
idiom slang earning a lot of money ‘That’s a very generous present.”Yeah, well, she’s stackin’ p, innit?’

Read More