Ansoff matrix

noun [C] (plural Ansoff matrices, plural Ansoff matrixes) (also growth vector matrix, product market expansion grid)

Definition

› MARKETING a way of examining a company’s existing products and markets, showing products it could start to make and markets it could enter: The Ansoff matrix presents the product and market choices available to an organisation.

(Definition of Ansoff matrix noun from the Cambridge Business English Dictionary © Cambridge University Press)

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Ansoff matrix noun
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