approach - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “approach”

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approach

noun [C]
 
 
/əˈprəʊtʃ/
a way of doing something: an approach to sth Their positive approach to absence management played a large part in helping the organization return to profitability.a cautious/hands-on/practical approach He is respected for his hands-on approach in recruiting and a tireless work ethic.management/marketing approaches They changed their marketing approaches to include the principles and practices of green marketing.
an act of communicating with another person or group in order to ask for something: The company said it has already had several approaches that "may or may not lead to an offer".receive an approach He had received a very attractive job approach to become group chief executive of a major company.a bid/takeover approach He confirmed that the firm had received takeover approaches from rival investment banks.
(Definition of approach from the Cambridge Business English Dictionary © Cambridge University Press)
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