approach

/əˈprəʊtʃ/ noun [C]

Definition

› a way of doing something: an approach to sth Their positive approach to absence management played a large part in helping the organization return to profitability.a cautious/hands-on/practical approach He is respected for his hands-on approach in recruiting and a tireless work ethic.management/marketing approaches They changed their marketing approaches to include the principles and practices of green marketing.

› an act of communicating with another person or group in order to ask for something: The company said it has already had several approaches that "may or may not lead to an offer".receive an approach He had received a very attractive job approach to become group chief executive of a major company.a bid/takeover approach He confirmed that the firm had received takeover approaches from rival investment banks.

(Definition of approach noun from the Cambridge Business English Dictionary © Cambridge University Press)

Focus on the pronunciation of approach