aspirational brand - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “aspirational brand”

aspirational brand

noun [C]
 
 
MARKETING a brand of goods that people believe is of good quality and that will make them feel successful if they own it: An aspirational brand will almost always be more expensive than other products in the market.
→  Compare commodity brand
(Definition of aspirational brand from the Cambridge Business English Dictionary © Cambridge University Press)
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