Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “aspirational brand”

aspirational brand

noun [C]
 
 
MARKETING a brand of goods that people believe is of good quality and that will make them feel successful if they own it: An aspirational brand will almost always be more expensive than other products in the market.
→  Compare commodity brand
(Definition of aspirational brand from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of aspirational brand?
Add Cambridge dictionaries to your browser to your website

Word of the Day

escapism

a way of avoiding an unpleasant or boring life, especially by thinking, reading, etc. about more exciting but impossible activities

Word of the Day

Lies, lies, lies!

by Kate Woodford,
February 25, 2015
​​​ According to sociologists (=people who study the relationships between people living in groups), we are good at lying. As a species, we have developed a remarkable ability to deceive each other (= persuade each other that something false is true). Being able to say things that are not true can help with

Read More 

showrooming noun

February 23, 2015
the activity of examining a product in a physical store and then making the purchase with an online retailer Amazon’s new smartphone is specifically designed to make showrooming fast and easy.

Read More