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English definition of “assertive”

assertive

adjective     /əˈsɜːtɪv/
behaving confidently and not being frightened to say what you want or believe: It's that assertive and confident attitude that helps business grow. She's not afraid of being assertive with her staff.
assertively adverb assertiveness noun [U]
(Definition of assertive adjective from the Cambridge Business English Dictionary © Cambridge University Press)
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