Focus on the pronunciation of associate
English definition of “associate”
/əˈsəʊsiət/ noun [C]
› WORKPLACE a business partner, or someone that you work with: He considered the possibility of a buy-out of the company with the help of business associates. a former/close/senior associate
Associates [plural] › (written abbreviation Assoc) WORKPLACE used in the names of some companies that are run by a group of people: Brown & Associates Inc. are a Chicago-based investment firm.
› a person who does a similar job to someone else but does not have all the responsibilities of the main position, or a member of an organization who does not have all the rights of a full member: Associates are entitled to use the facilities, but are not entitled to vote.