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English definition of “assurance”

assurance

noun [U]
 
 
/əˈʃʊərəns/ UK
INSURANCE a type of insurance, especially life insurance, that will pay an amount of money at the end of an agreed period or when someone dies, rather than only if something unexpected happens: an assurance policy
a promise that something is or behaves as expected: People often look to brands as an assurance of quality. Although the Fund will strive to achieve its goal, there is no assurance that it will.
→ See also decreasing term assurance, endowment assurance, life insurance, quality assurance, term assurance
(Definition of assurance from the Cambridge Business English Dictionary © Cambridge University Press)
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