attrition - definition in the Business English Dictionary - Cambridge Dictionaries Online

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attrition

noun [U]
 
 
/əˈtrɪʃən/
HR a reduction in the number of employees in a company made by not replacing those who leave, rather than forcing people to leave their jobs: The majority of jobs will go through natural attrition. Staff attrition rates are high. →  Compare natural wastage
MARKETING a reduction in the number of people who buy a product or service, for example because of its age, increased competition, etc.: We aim to minimize the rate of customer attrition.
(Definition of attrition from the Cambridge Business English Dictionary © Cambridge University Press)
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