›the people who watch a particular television programme or film, read a particular book, etc.: to attract/reach/engage an audienceThe internet enables you to reach a global audience.target/address an audienceAdvertisers use these strategies to target specific audiences.a large/wide/mass audienceThe film will attract a wide audience.audience for sthThe intended audience for the book are lawyers and students.Channel 9 has seen its audience share decline over the last 12 months. → See alsocore audience, cumulative audience, secondary audience, target audience