audience - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “audience”

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audience

noun [C]
 
 
/ˈɔːdiəns/ MARKETING
the people who watch a particular television programme or film, read a particular book, etc.: to attract/reach/engage an audience The internet enables you to reach a global audience.target/address an audience Advertisers use these strategies to target specific audiences.a large/wide/mass audience The film will attract a wide audience.audience for sth The intended audience for the book are lawyers and students. Channel 9 has seen its audience share decline over the last 12 months. →  See also core audience , cumulative audience , secondary audience , target audience
(Definition of audience from the Cambridge Business English Dictionary © Cambridge University Press)
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