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English definition of “audience flow”

audience flow

noun [U]     MARKETING, COMMUNICATIONS
the way that people will continue to watch or listen from one programme to the next: Audience flow means that if the lead-in show has a big rating, it confers an advantage on the following show.
the numbers of people that stop or start watching or listening during the time that a programme is being broadcast
(Definition of audience flow noun from the Cambridge Business English Dictionary © Cambridge University Press)
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