audience flow
noun [U] MARKETING, COMMUNICATIONSDefinition
› the way that people will continue to watch or listen from one programme to the next: Audience flow means that if the lead-in show has a big rating, it confers an advantage on the following show.
› the numbers of people that stop or start watching or listening during the time that a programme is being broadcast
(Definition of audience flow noun from the Cambridge Business English Dictionary
© Cambridge University Press)
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