Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

  

English definition of “audience research”

audience research

noun [U]     MARKETING
the study of people who watch a particular television programme or film , read a particular book , etc.: The channel carries out its own audience research . Our audience research showed that people don't want to receive a long newsletter every month .
(Definition of audience research noun from the Cambridge Business English Dictionary © Cambridge University Press)
Focus on the pronunciation of audience research

Word of the Day

drizzle

to pour liquid slowly over something, especially in a thin line or in small drops

Word of the Day

Blog

Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More