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average revenue per user
noun [U] (abbreviation ARPU, also average revenue per unit) ACCOUNTING, COMMUNICATIONSDefinition
› the average amount of money that a company makes during a particular period of time from an individual customer or product. Average revenue per user is a calculation used especially by mobile phone and television companies: While mobile usage continues to rise, the average revenue per user is falling as competition increases from low-cost providers.
(Definition of average revenue per user noun from the Cambridge Business English Dictionary
© Cambridge University Press)
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