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English definition of “average revenue per user”

average revenue per user

noun [U]
 
 
( abbreviation ARPU, also average revenue per unit) ACCOUNTING, COMMUNICATIONS
the average amount of money that a company makes during a particular period of time from an individual customer or product. Average revenue per user is a calculation used especially by mobile phone and television companies: While mobile usage continues to rise, the average revenue per user is falling as competition increases from low-cost providers.
(Definition of average revenue per user from the Cambridge Business English Dictionary © Cambridge University Press)
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