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English definition of “awareness”

awareness

noun [U]
 
 
/əˈweənəs/
knowledge and understanding of a particular activity, subject, etc.: customer/public/consumer awareness Assessment procedures reveal how effectively the brand translates customer awareness into purchases and retention.awareness of sth Recent campaigns have led to a dramatic increase in awareness of environmental issues.build/increase/raise awareness The guidelines are an important tool for raising awareness about current management thinking.increasing/growing/heightened awareness Employees are using a heightened awareness of work flow and demand to cut waste, eliminate cost, and boost quality.
→ See also brand awareness
(Definition of awareness from the Cambridge Business English Dictionary © Cambridge University Press)
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