awareness - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “awareness”

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awareness

noun [U]
 
 
/əˈweənəs/
knowledge and understanding of a particular activity, subject, etc.: customer/public/consumer awareness Assessment procedures reveal how effectively the brand translates customer awareness into purchases and retention.awareness of sth Recent campaigns have led to a dramatic increase in awareness of environmental issues.build/increase/raise awareness The guidelines are an important tool for raising awareness about current management thinking.increasing/growing/heightened awareness Employees are using a heightened awareness of work flow and demand to cut waste, eliminate cost, and boost quality.
→  See also brand awareness
Translations of “awareness”
in Korean 인식…
in Arabic وَعي…
in Portuguese consciência, conscientização…
in Catalan consciència…
in Japanese 認識, 自覚…
in Italian consapevolezza…
in Chinese (Traditional) 意識…
in Russian осведомленность, информированность…
in Turkish farkındalık, bilinçlenme, bilinç…
in Chinese (Simplified) 意识…
in Polish świadomość…
(Definition of awareness from the Cambridge Business English Dictionary © Cambridge University Press)
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