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English definition of “bait-and-switch”

bait-and-switch

noun [C or U]
 
 
MARKETING a method of selling in which a product is advertised at a very low price to attract customers, who are then persuaded to buy a different product at a higher price: It seems to him that many brokers have been doing a bait-and-switch, luring customers with low rates and fees, then increasing those costs near the closing date. bait-and-switch tactics
(Definition of bait-and-switch from the Cambridge Business English Dictionary © Cambridge University Press)
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