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English definition of “bait-and-switch”


noun [C or U]    
MARKETING a method of selling in which a product is advertised at a very low price to attract customers , who are then persuaded to buy a different product at a higher price : It seems to him that many brokers have been doing a bait-and-switch, luring customers with low rates and fees , then increasing those costs near the closing date . bait-and-switch tactics
(Definition of bait-and-switch noun from the Cambridge Business English Dictionary © Cambridge University Press)
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