banner ad - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “banner ad”

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banner ad

noun [C]
 
 
( also banner, banner advertisement) MARKETING, INTERNET
an advertisement that appears across the top of a page on the internet: The ISP guarantees advertisers that a banner ad will appear a certain number of times during a contract period.
banner advertiser noun [C]
(Definition of banner ad from the Cambridge Business English Dictionary © Cambridge University Press)
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