Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “banner towing”

banner towing

noun [U]
 
 
(also aerial advertising) MARKETING
a method of advertising using a long piece of cloth or other material with a message written on it that is pulled behind a plane so that people on the ground can read it: On crisp fall weekends, banner-towing planes have been a familiar sight at sporting events.
(Definition of banner towing from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of banner towing?
Add Cambridge dictionaries to your browser to your website

Word of the Day

beer mat

a small piece of cardboard that you put under a glass to protect a table surface in a pub or bar

Word of the Day

Blog

Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More