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English definition of “banner towing”

banner towing

noun [U]
 
 
( also aerial advertising) MARKETING
a method of advertising using a long piece of cloth or other material with a message written on it that is pulled behind a plane so that people on the ground can read it: On crisp fall weekends, banner-towing planes have been a familiar sight at sporting events.
(Definition of banner towing from the Cambridge Business English Dictionary © Cambridge University Press)
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